Property Management Blog


Dawn Ostovich - Monday, July 31, 2023

At Osto Property Management, we understand the significance of curb appeal when managing properties. It is the first impression of the property for potential tenants. In this blog, we will discuss the importance of curb appeal and why investing in your properties appearance can lead to long-term success.

Why curb appeal matters:
Curb appeal is the visual attractiveness of a property. It sets the tone for the overall experience a tenant will have.

First Impressions: When prospective tenants are looking at a property, the exterior aesthetics are the first thing they notice. If the exterior is appealing, it can instantly pique their interest and encourages them to see the what the rest of the property has to offer.
Reflects Property’s Condition: When the exterior is well-maintained it suggests that the property is equally cared for inside. It gives an impression that the property management company is proactive in the maintenance of the property.
Competitive Advantage: In a competitive rental market, curb appeal can make a huge difference. Properties with pleasing curb appeal tend to attract more interest.

Enhancing curb appeal:
Now that we understand why curb appeal matters, lets discuss ways to enhance it.

Landscaping: An alluring landscape can make a significant difference. Regularly trim bushes, mow the lawn and add colorful flowers or plants that create an inviting tone.
Exterior Maintenance: The property’s exterior needs to be in top-notch condition. Be sure to pressure wash and paint exterior walls and clean the windows regularly.
Attractive Entryway: The entrance is the second most important focal point. Make sure it is clean and inviting with a fresh coast of paint on the front door, placing a welcome mat, and that there is proper lighting.
Outdoor Amenities: If possible, outdoor amenities like a patio, deck or garden should be well-maintained and visually appealing.
Functional Lighting: Adequate outdoor lighting can enhance the presence of safety but also adds to the property’s overall appearance in the evening.

By maintaining a visually appealing exterior and creating an inviting living experience for tenants it paves the way for long-term success in the property’s management.